It is hard to believe that we are already celebrating the half year anniversary of the official I Heart Water Initiative which was launched at our May 4th Healthy Weight Healthy Child (HWHC) Networking Breakfast. As you might recall, I Heart Water is a collaboration between HWHC, Mecklenburg County Public Health and Charlotte Water, in which our goal is to encouraging residents to adopt water as their go-to drink where we live, work and play!
Over the past 6 months, the I Heart Water team has been incredibly busy developing our brand and making sure we are getting out to the masses. This includes 22 bus back wraps on CATS buses, 21 large billboards throughout Charlotte, CharlotteFive & Charlotte Observer I Heart Water sponsored content, numerous radio ads, and of course a large banner on the 4thSt. Parking Deck in Uptown Charlotte. Our social media team has also been pushing out content throughout Facebook, Instagram and Twitter. All of this work has reached thousands of people across our region with our positive message about the importance of drinking water!
If you have not already done so, I encourage you to like, follow and share our I Heart Water social media pages so that you and your friends can stay up to date on all the I Heart Water happenings and further broaden our reach. We also invite you to visit our webpage, www.IHeartWaterNC.com, where you will find information on easy ways to promote water, printable posters, facts about water, and of course our monthly blog.
As we look forward to the next 6 months and beyond, we are excited for all the possibilities of where this initiative can and will go – all of which is not possible without your continued support!
Let us know if there are any ways I Heart Water can connect with your organization.